Here's an excerpt:

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David and Bobbi Weiss have been working on licensed comics, books, massively multiplayer online games, and other licensed products since the 1980s. “We came through the Disney machine,” David says. Since then, he and Bobbi have written tie-ins for properties ranging from Sabrina the Teenage Witch and Star Trek in the 1990s and 2000s to a current quadrology based on the first season of the Nickelodeon TV series Ride, for Candlewick Press.

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“We have our own style, but we’ve learned how to shift our style to match the style of the property,” Bobbi explains. “We’re also sticklers for detail.”

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“You have to match the tone and pace of the original property,” David adds. “No lines of dialogue can come out of a character’s mouth just for convenience.”